https://techcrunch.com/2020/03/25/declining-ad-rates-may-signal-a-reset-for-startup-sem-strategies/

With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut.

Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered in the wake of the COVID-19 outbreak. BuzzFeed even went so far (as they do) to label it a “media extinction event.”