How voice technology influences what we reveal about ourselves

How voice technology influences what we reveal about ourselves

a year ago
Anonymous $_PGtSJbg8h

https://www.sciencedaily.com/releases/2022/11/221130114606.htm

The study, forthcoming in the Journal of Marketing, is titled "Information Disclosure in the Era of Voice Technology" and is authored by Johann Melzner, Andrea Bonezzi, and Tom Meyvis.

We live in an era where consumers constantly interact with technological devices connected to the internet. Whenever consumers search for information online, make purchases, or consume videos, music, and other content, they disclose information about themselves. This disclosure has allowed technology companies to collect consumer information at an unprecedented scale -- which they in turn have monetized directly, mined to identify unmet needs, or used to optimize marketing activities such as segmentation, targeting, and pricing.