Activision Blizzard Taps Google for Online Hosting and AI for Targeted Ads and Experiences

Activision Blizzard Taps Google for Online Hosting and AI for Targeted Ads and Experiences

4 years ago
Anonymous $yQ5BfQaAxy

https://wccftech.com/activision-blizzard-google-partnership-hosting-ai/

Activision Blizzard runs some of the biggest online games in the world, from Call of Duty to World of Warcraft, and, going forward, those online experiences will be powered by Google Cloud tech. Here’s what Acti-Blizz and Google had to say about their newly-announced “multi-year strategic relationship” in a press release.

Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure. […] With hundreds of millions of monthly active users around the world, Activision Blizzard sought a partner to help enhance its gaming infrastructure, as well as deliver superior, low-latency player experiences. The company turned to Google Cloud because of its highly reliable global footprint, advanced data analytics and artificial intelligence (AI) capabilities, and commitment to open source, creating a platform for building future gaming innovations. Players will benefit by experiencing premium network quality-of-service, including low latency and packet loss when playing high-fidelity games on any device.