https://wccftech.com/microsoft-xbox-series-x-price-stay-agile-plan-that-can-win/

Xbox boss Phil Spencer is usually an open book compared to most other major gaming execs, and his candor was definitely on full display during the latest episode of IGN’s Unlocked show. Spencer covered a lot of topics, but perhaps the most interesting exchange had to do with pricing plans for the Xbox Series X. Microsoft’s new console is going to be more powerful than the PlayStation 5, there’s no question about that, but some have wondered if Microsoft might price themselves right out of the race. It doesn’t matter what the XSX can do, if it costs much more than $500 the average console gamer isn’t going to bite. Well, according to Spencer, Microsoft has a “plan that can win” and will “stay agile” when it comes to pricing…

You have to set a price target at the beginning [of designing a console] for yourselves. [...] I feel good about the price we're going to be able to get to. I feel good about the price and performance capabilities of Xbox Series X. I feel incredibly good about the overall package.